Press Releases - 2001

Panasonic's latest digital television innovation brings home theater enjoyment to a desktop, tabletop or vanity

INDIANAPOLIS, IN (September, 2001) Panasonic's latest digital television innovation brings home theater enjoyment to a desktop, tabletop or vanity. The unique TC-11LV1 is a full-featured, super bright, 16:9 widescreen LCD television with a built-in DVD player. A graceful balance of form and function, its design is as astounding as the brilliant, razor-sharp pictures it delivers. The TC-11LV1 boasts an incredible 450 cd/m2 brightness level, and a contrast ratio of 500:1.

Scheduled for November introduction, the TC-11LV1 joins a line of Panasonic desktop LCD TVs and unique, desktop combination LCD TV/DVD players. It will have a manufacturer's suggested retail price (MSRP) of $1,599.95.*

"A new concept in desktop video entertainment products, the TC-11LV1 elegantly illustrates Panasonic's expertise in digital display technology," said Jonas Tanenbaum, National Marketing Manager for Panasonic's Display Group. "With the TC-11LV1, you can catch the morning TV news programs at your desk, or enjoy a DVD movie at the breakfast table."

The TC-11LV1's sleek profile disguises a built-in, progressive scan DVD player and two built-in speakers. It displays brilliant, incredibly sharp 854 x 480-pixel images on an 11-inch screen (diagonal screen measurement). The screen's 16:9 aspect ratio lets viewers enjoy the full impact of a DVD movie in the cinematic format in which it was intended to be seen. The LCD screen also features a low-reflection screen coating. The entire unit tilts up and down to adjust the viewing angle.

The TC-11LV1 also features a 181-channel tuner. A built-in progressive scan converter enhances NTSC signals by progressively scanning the television picture. The result is a remarkably sharp and detailed 480p picture, with no visible scan lines.

Active Light Circuitry automatically detects the brightness levels of the input signal and adjusts the backlight accordingly, providing an expanded dynamic range from black to white peak.

Active System Control technology dynamically adjusts the video signal according to image contrast. Working in tandem with Active Light Control, it adds brilliance to bright scenes and brings more depth to dark ones. The resulting vivid images promise a powerful viewing experience.

The TC-11LV1 also features a built-in Dolby Digital Surround decoder as well as dts out, allowing users to experience the same 360( surround sound effect that's enjoyed in many movie theaters.** And, of course, users can also enjoy their favorite music CDs with the TC-11LV1's DVD player.

Panasonic televisions are marketed in the United States by Panasonic Consumer Electronics Company, a division of Matsushita Electric Corporation of America (MECA). MECA is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd., (NYSE:MC) of Japan, one of the world's largest producers of electronic and electric products for consumer, business and industrial use. Consumers seeking more information on the company's products can call Panasonic's Customer Call Center at 800-211-PANA, or access the Panasonic home page at www.panasonic.com. Media can access press releases via the Panasonic Pressroom web site (www.panasonic.com/pcecnews) or through New Directions Public Relations' toll-free fax-back system at 888-734-7490.

Dolby and Dolby Digital are registered trademarks of Dolby Laboratories. dts is a registered trademark of Digital Theater Systems.

* All prices are in U.S. dollars.

** When used with Dolby Digital Surround- or dts-encoded discs. Requires a multi-channel A/V amp and surround speaker system.

DTV Display Capability: an external antenna may be required. If your cable company "passes through" a network DTV signal unchanged, an optional HDTV set top receiver can decode and tune the program. However, standard for cable connectivity have not been finalized.

Specifications are subject to change without notice.